Book Covers
Visual Communication
NORTE
Concept Project
NORTE is a fictional Puerto Rican studio that creates contemporary furniture inspired by Caribbean domestic spaces, materials, and everyday life.
Target Audience
Design-conscious Caribbean adults, ages 28+, with disposable income who are furnishing or upgrading their homes and want contemporary pieces with a sense of local identity.
glaseados
Concept Project
glaseados is a fictional bakery that sells fresh Puerto Rican pastries baked daily.
Tagline: Un gustito bien nuestro
Target Audience
Local everyday customers aged 25-55. People who live or work near the bakery and are looking for a coffee-break snack or something to take home. The audience values freshness and diversity of flavors inspired by Puerto Rican culture.
Young professionals and social-media-driven foodies are also a relevant audience. They discover places on social media and prefer to support local businesses with a strong identity.
